Paid Advertising Specialist

Metro Clark (Remote)

Responsibilities:

  • Handle multiple clients

  • Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch

  • Launch Paid Digital Ad Campaigns in Facebook Business Advertising, Google Display Ads, Google Search Ads, and other paid ads platforms.

  • Implementing the Paid Advertising campaigns under the direction of a Digital Media Manager

  • Working cross-departmentally to align campaign strategies and goals across the organization

  • Providing ongoing actionable insights into campaign performance to relevant stakeholders, and regular reporting of all Paid Advertising campaigns

  • Defining, measuring, and evaluating relevant paid media KPIs

  • Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media

  • Overseeing and managing the overall budget for paid media, with supervision under the Digital Media Manager.

  • Conducting in-depth keyword and website research, ad grouping, and audience targeting

  • Maintaining knowledge of industry best practices and new technologies


Qualifications:

  • At least 1-2 years of experience in paid advertising

  • Knowledgeable in Facebook Business Advertising, Google Display Ads, Google Search Ads, and other paid ads platforms.

  • Experience in launching multiple ad campaigns with different Target Markets

  • Launching Paid Media campaigns for B2C, B2B Brands, and Saas Products

  • Able to handle, read, understand and interpret numbers, statistics and data in order to make improvements to campaigns.

  • Understanding of the business, business' goals, customers, and customer intents in order to target customers with the correct ad copy, display ads, placements, and keywords

  • Analytical, creative, and time management skills

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